good way to promote your android application or game on google play store

App business is certainly the talk of the moment and why won’t it be. After all, app development has

proved out to be a really profitable business opportunity. There are many perks of being an app developer and earning good profits is definitely one of them. But there are many unseen aspects of app development too which most people overlook. Normally, if you ask someone about app development, their general reply is that app development is easy and there are no hard-comes in it. The truth is else anyway. Only the app developers know the level of hard work and dedication does it take to successfully develop an app. It takes quite a time to even design the app, let alone the coding and UI development. And doing all these simply doesn’t assure you success. Here’s why it is so.

The untold scenario

Many people think that developing the app is an easy task. It is definitely not easy and what’s more hard is making people download your app. Everyday almost 5000 new apps are submitted in the Play Store and about a thousand in the iOS Store. On top of that, there are already 2.5 million apps in the Play Store and another 1 million plus app sin the iOS Store alone. In such a crowded place, you can only think of the ever prevailing competition. Making an app successful is like cracking the IAS exams. Only few can do it and it takes a lot of hard work and effort. Again, these app markets are already dominated by certain apps and these apps utilize a major chunk of Android and iOS users. Apps like Whats-app, Swigy already have millions and millions of users and in such a scenario, if you release another social advertising app or say another shopping of food ordering app, chances are there that all your hard work will go in vain unless your app is exceptionally good. This poses a major threat to new developers who launch their apps in the app market. They are made to compete against pre-existing apps which probably have millions of users already. As a result, many new apps go unnoticed and in few weeks, they are eventually removed out of the Play Store or the iOS Store. Unless you take some viable measures, it is very tough to compete in the app market. To help you out, we will talk about a method that you can certainly rely on to improve your app ranking and thereby enhance your app business. And what better way than to promote your app installs in the marketplace.

App Promotion techniques

Well, there are many ways to efficiently promote your app and in this article, we will highlight some of the tried and tested methods for app promotion. Without further ado, here are they.

> Marketing Strategies: Make sure you have a well planned market strategy for your app even before it is launched. Pre-marketing has turned out to be a crucial stage in ensuring a good app performance. Getting people to download your app is a huge task and you don’t want to keep on waiting for it after your app is launched in the app store. To avoid this, you should begin promoting and marketing your app even before it is launched. This way people will be familiar about your app and this will increase the chances of getting app installs from the very moment your app is launched.

> Traditional Marketing: Never underestimate the benefits of traditional marketing approach. Investing on print media and commercial ads definitely costs a lump sum of money but the benefits it brings to your app is definitely a long term one. It develops a trust factor for your app in the minds of people. Also, it can help your app to gain dominance in terms of visibility in the market. Better your app visibility, the better your chances will be for an overall good app business.

> Trailers: Well, this is particularly true if you are talking about gaming apps. Right now, there is a huge trend of gaming apps and therefore this opportunity should be effectively utilized. Launching game trailers can lure people and grow fascination for your app in people’s minds. A well made game trailer can ensure that people will use your app and once hooked, well, you will have a successful gaming venture for you.

> Ads: Gone are the days when people used to read long and lengthy articles. Instead of typing long paras, invest on making a good teaser and an advertisement for your app. A well directed ad with a creative content can influence people to download your app and thereby improving your app business.

> Social plugins: Today everyone is on social media. Giants like Facebook, Instagram, twitter have surprisingly large number of active users and you should make sure that you utilize this opportunity well. Maintaining a Facebook profile for your app and keeping regular touch with your audience can work miracles. Apps like Swiggy and Ola are perfect examples for this. So make sure you are active 24X7.

These are some of the app promotion strategies that you can use for all your apps, even gaming apps. These methods are well tried and tested and you can be sure that these methods will works wonders for you. A bit of advice. Never be afraid to take risks and be as creative as you can when it comes to marketing. With proper marketing and promotion techniques, you are sure to conquer the app store.